Continuing to tease the approaching launch of the Moto X in India, Flipkart today announced it will offer a discount of 70 percent on Moto X cases to those who buy the smartphone on launch day. Earlier, the online retailer had announced a 6-month EMI scheme with Rs 1,000 cashback,
Flipkart had offered 70 percent discount on shells for the Moto G as a launch day offer. However, since the Moto X does not have removable back cover, it is giving the same offer on cases for the phone. At the moment, it is not clear if the discount would only be applicable for cases made by Motorola or whether it extends to third-party brands as well. Flipkart has not announced the launch date but reports have pegged it for March 19.
The Moto X will be available in five colors and two wooden finishes. Only the 16GB version will be launched in India, though there is no word on the pricing, yet. Analysts suggest the Moto X should be priced around Rs 25,000, judging from the pricing of the Moto G in India.
Flipkart got into a partnership with Motorola under which it would be the exclusive retailer for Motorola’s smartphones. The online retailer is also the importer of Motorola smartphones in India, unlike other cases where the smartphone company imports the units and then distributes it via distributor partners. With this partnership, Flipkart has ensured no one else gets the device and it is not available in normal brick-and-mortar stores.
The strategy seems to have worked for Flipkart with the Moto G being considered to be a successful launch. Analysts BGR India spoke to suggest Flipkart could have sold (and not shipped) in excess of 50,000 units of the Moto G within a month of its launch.
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